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Peigin Crowley
Founder of GROUND Wellbeing
Peigín, founder of GROUND, brings 27 years of spa industry experience in crafting award-winning wellness experiences, emphasing inner well-being. Steering away from traditional spa menus, she focuses on addressing anxiety, insomnia and burnout, to name a few. Her mission is to address our innerworld, emphasizing how we feel and striving to achieve longevity through purposeful self-care and education.
In 2020, GROUND was founded with the aim of making sincere wellbeing
accessible to all. Within just two years, GROUND has gained recognition from
leading wellness properties worldwide, including The Rosewood in Hong Kong, St. Barth & Madrid, The Four Seasons in Boston, Whistler, and Toronto, and The Waldorf Astoria in Berlin, Beverly Hills, and Edinburgh. Peigín has expanded the brand to focus on women’s health along with a commitment to cancer care with The Barróg Collection.
Peigín resides in Cork with her husband Shane and their two daughters, Anna
Louise and Bella. She spends her time growing and developing her brand and
speaks passionately at events on sustainable wellbeing for partnered companies
such as Weir & Sons, AIB, BMW, Brown Thomas, and LuluLemon, among others.
Kati Whitledge
Kati Whitledge is a marketing guru for the beauty and wellness industry who equips owners with no-fluff business and marketing strategies. She's a speaker, podcaster, and the Founder and CEO of mya--a client recruitment and marketing software for the beauty industry.
mya has matched over half a million consumers with beauty professionals and driven over $20M in revenue to their members. Kati’s mission is to drive over $50M in revenue to their members by the end of 2025. She’s here to change the way you are supported in your business!
Ronan Harrington
Ronan advises industry leaders on how to create sustainable, high performance teams and organisations.
His clients include Deloitte, EY, KPMG, Siemens Energy, Kellogg's, L’Oreal, Sky, IHG, Sage, the UK Treasury and Oxford University.
Ronan reveals the secrets to being a high performer with a low risk of burnout, an ideal speaker if your focus is on driving productivity and wellbeing.
In his hugely entertaining keynotes, audiences are introduced to new ways of managing pseudo productive and overly stressful knowledge work environments, with practical tools to shift to a model of sustainable high performance.
He has gained industry recognition: A LinkedIn Top Voice on Public Speaking, and voted the top 5 Best Story Tellers at the 2023 Speaker Awards.
Industry leaders work with him because he has a true gift for inspiring audiences. Ronan’s jaw dropping story is a cautionary tale about the pressures of senior leadership and the lasting consequences when we get it wrong.
A former futurist to the British Foreign Office, Ronan shares how he went from the corridors of power to being diagnosed with a lifetime chronic pain condition.
What truly sets Ronan apart is his ability to inspire through his own story.. A former futurist to the British Foreign Office, he navigated the corridors of power before being diagnosed with a lifetime chronic pain condition. It's rare for any speaker to reveal the vulnerability of being in an ongoing adversity, but it's precisely this depth and wisdom we need to understand true resilience.
Dr Anne-Marie Imafidon
Dr Anne-Marie Imafidon MBE is a recognised and respected thought-leader, voted the most influential woman in tech in the UK of 2020 by Computer Weekly, is featured among the top 50 women in tech, globally, by Forbes Magazine and served as President of the British Science Association from 2022-2023.
She was also the temporary Arithmetician for 60 episodes on Channel 4’s Countdown, the world’s longest-running game show, and serves as the Chancellor of Glasgow Caledonian University, Co-Chair of the Institute for the Future of Work and Chair of UD Music Foundation. Her first book She’s In CTRL was published in September 2022.
In 2017, Anne-Marie was Awarded an MBE for services to young women and STEM sectors, and has been awarded Honorary Doctorates from the Open University, Glasgow Caledonian University, Kent University, Bristol University, Coventry University, Royal Holloway, University of London & Bath University as well as an Honorary Fellowship at Keble College, Oxford. She is a sought after media commentator with media appearances on Sky news, The BBC and Bloomberg to name but a few.
Ken Hughes
Ken Hughes, known as The King of Customer Experience, is now acknowledged as being one of the world’s leading authorities on modern consumer culture.
He is internationally renowned for helping the biggest brands in the world to understand the challenges of better customer connections, modern marketing and branding.
With over 20 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics and retail futurology to explore the needs of the new consumer and predict the changes to come.
Daniel Mason-Jones
Daniel Mason-Jones has been in the industry 24 years. Known in the Atlanta area for customizing beautiful cuts and colors, Daniel has earned a large clientele of loyal fans. Having styled hair for film, music videos, fashion shows and numerous photo shoots, his work can be found all around. (Including ELLE, ALLURE, VANITY FAIR Magazines) He and his team are often called on to style celebrities when they are in the Atlanta area.
He has worked on AB&C Listers such as David Duchovny, Demi Moore, Julie Bowen, Amber Heard, Lauren Hutton, Ian Somerhalder, John Travolta.
Daniel is committed to the industry by continually training all over the US and Europe with other renowned stylists to stay ahead of the curve. He often says," my brain is equally divided between artistry and business."
His creativity is not just behind the chair with cut/color, he is extremely creative as a business owner, from social media to crunching numbers.
- teammates. We have thousands of testimonials from stylists and owners praising him for his ability to engage the audience and hold them accountable for their own personal growth.
His mission is to continually raise the bar for the hairstyling industry.
His passion for hair, life and helping others is contagious. Anyone that spends time around Daniel, knows his ultimate goal is to use his brand awareness to raise money and awareness to help others in need and is very involved with CURE Childhood Cancer, an organization committed to finding a cure to pediatric cancers through research.
Winnie Awa
Winnie is the Founder & CEO of Carra, an award-winning AI-driven hair care personalisation and multicultural consumer intelligence platform, disrupting the status quo and challenging the global hair care industry to be more inclusive.
Carra is powered by its proprietary and award-winning Textured Hair EngineTM. With over 15 million data points, Carra Labs partners with hair care brands, cosmetic formulators and marketers, providing the richest and most targeted insights to power inclusive innovation. Its recent Texture Gap report was lauded by Harper's Bazaar as the report to change the hair care industry as we know it.
Winnie has 12 years experience of building innovative consumer-tech platforms for world-renowned companies like Net-a-Porter, ASOS, LVMH and EY. After seeing first hand how the textured hair customer wasn’t being served, she was determined to make a change. She initially launched cult platform Antidote Street. In running this, she had the front row seat to the biggest challenges facing customers with textured hair and thus Carra was born.
Winnie is a recipient of the Women in Innovation UK grant, was shortlisted for the Sunday Times Beauty Disruptor award and co-chair of the British Beauty Council DEI committee. Recognised by the likes of BBC, Sunday Times Style, Vogue Business, Harper's Bazaar and Refinery29, Winnie regularly contributes to conversations about inclusive innovation and multicultural perspectives.
Dija Ayodele
Skincare Expert and Aesthetician, Dija Ayodele is author of Black Skin, The Definitive Skincare Guide, owner of skincare clinic West Room Aesthetics in London and founder of the multi award-winning educational platform Black Skin Directory (BSD). With over 15 years experience in understanding and treating skin health, she has become a pivotal champion and advocate for providing the tools for people of colour to be educated on their unique skincare needs whilst pushing the beauty industry forward in its requirements to serve this sector.
Her clinic is a go-to destination, especially for Black women seeking skin rejuvenation treatments and advice for their skincare needs. She is a Trustee of the Beauty Backed Trust and Advisory Board Member to the British Beauty Council, British Association of Beauty Therapy & Cosmetology (BABTAC) and Aesthetic Medicine Journal.
Dija is an experienced public speaker at both industry and consumer events and has taken the stage at the House of Commons, Stylist Live, British Association of Dermatologists, Financial Times, Cosmoprof and Refinery29. She also works with a host of respected brands within the global beauty and cosmeceutical industries such as Dermalogica, Walgreen Boots Alliance and L’Oreal as a consultant and Key Opinion Leader.
Keya Neal
Keya Neal, a seasoned beauty industry professional with 30 years of experience, is renowned for her groundbreaking work in breaking the textural and racial boundaries that segregate the hair industry. As a color educator, speaker, and DEI consultant, Keya has transformed the landscape of hair education and advocacy.
As the founder of Kolour Kulture and the Texture VS Race movement, Keya focuses on teaching stylists to identify and work with all hair textures. Her REPAIRations program partners with Texture VS Race Collab Coaches to provide underserved Black stylists with equitable education, championing diversity and inclusion both behind the chair and behind the scenes in the salon industry.
Texture VS Race operates on multiple fronts, featuring education, advocacy, equity, support for the school system, and consulting with major beauty brands to help them present themselves authentically. Keya has transitioned her expertise into a multifaceted consultancy role, specializing in leadership training, DEI initiatives, campaign activations, and engaging fireside chats with internal groups.
Known for her keynotes, panel facilitations, and leadership training, Keya draws upon her extensive background as a business owner, team leader, and educator to empower people nationwide in fostering safer and more inclusive environments. She was featured in HBO Max’s four-part documentary “Not So Pretty,” where she was celebrated as the “Wise Woman” and shared the history of the broken relationship between Black individuals and America, emphasizing that “Hair is indeed a fabric, not a race.”
Keya’s passion for education and her impactful work has led her to be named North American Hair Awards’ 2024 (NAHA) Educator of The Year, a testament to her significant contributions to the beauty industry.
Tendai Moyo
Tendai Moyo is a visionary entrepreneur. As the CEO and co-founder of trailblazing hair brand, Ruka Hair, Tendai has successfully positioned Ruka Hair as a globally recognised leader in the haircare industry, known for its innovative products and commitment to inclusivity. Ruka Hair has secured over $4 million in funding since it’s incorporation in 2020 and most recently won the Estée Lauder Companies 'The Catalysts Program', an initiative aimed at nurturing the next generation of beauty talent launched in collaboration with TikTok. Tendai has attracted global press throughout her journey as an entrepreneur across prestigious BBC and Forbes plus British Vogue and the Independent.
Emma Doran
Emma embarked on her first ever stand-up gig while on maternity leave, that evening she won best act of the night and has been gigging non-stop since. She has garnered over 160k followers on social media from her comedy sketches. In 2022 her debut nationwide Ireland stand up tour “Mad isn’t it” was a sell out with multiple dates at Vicar Street. In the same year Emma co-wrote and starred in sketch show “No Worries if Not” on RTE.
Emma was part of the cast in Amazon Prime’s Last One Laughing Ireland hosted by Graham Norton. Emma is currently touring her brand-new show Dilemma, to audiences around the UK and Ireland. She has just released her debut book ‘Mad isn’t it’ which is a hilarious and moving story about life, friendship, (young) motherhood and taking risks.
Her other TV Credits include, The Deirdre O’Kane Show (SKY), Bridget and Eamon (RTE), Republic Of Telly (RTE), Ireland’s Fittest Family (RTE) and Celebrity Gogglebox (Virgin Media).
Michael Yost
Workshop
President Strategies
As a part of the beauty industry since 1991 and a business owner for 16 years, Michael now has the honor of serving as President of Strategies - a company that he sought out when he first became a business owner. That experience fundamentally changed this thinking, actions, and behaviors toward building a healthy business and culture.
That experience also changed the course of his life. He needed to share the solid business principles learned with an industry. Working as a coach and educator then moving to Director of Education and now President of Strategies have allowed him to interact and be inspired by many great leaders and team members. This interaction keeps fueling the passion for an industry he loves.
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” – John Quincy Adams
Michael has a beautiful wife, Christine. Two awesome boys – Matthew and Benjamin and one crazy dog Maverick. He is also terrible at golf but enjoys it anyway.
Ryan Power
Workshop
Co-founder Salonology
Ryan Power is co-founder of leading salon coaching and mentorship brand Salonology and is a self confessed marketing geek and hummus aficionado.
A passionate and enthusiastic speaker, if he can't get you excited about your future then nobody can.
He's the author of the Successful Salon Marketing System and is passionate about helping those in the salon industry get - and keep - more clients, as well as helping them create a business which delivers both profitability and freedom.
